# Three slides then shut up

<https://mondaynote.com/three-slides-then-shut-up-the-art-of-the-pitch-85221afe993a>

*    Who we are: The founding team’s résumé, its technical, business, and academic background.
*   A nice, sharp dichotomy: The world before us, the world after us. Show a substantial, practical impact, not just a marginal improvement of something that’s already in place. The more impossible or unthinkable the better — it will become retroactively obvious once understood. The mouse is a good example.
*   The Money Pump. Your business plan. I like the Money Pump image, the pipes that allow the cash that’s temporarily residing in customers’ pockets to flow into the company’s coffers — legally, willingly, and repeatedly.