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[libreriscv.git] / 22nm_PowerPI.mdwn

diff --git a/22nm_PowerPI.mdwn b/22nm_PowerPI.mdwn
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--- a/22nm_PowerPI.mdwn
+++ b/22nm_PowerPI.mdwn
@@ -2,7 +2,7 @@
 
 This is a page describing a proposed mass-volume SoC.  It outlines:
 
-* the NREs involved (realistically USD $7m, with headroom up to $12m preferred)
+* the Non-Recurring Engineering (NRE) costs involved (realistically USD $7m, with headroom up to $12m preferred)
 * proposes a fair market price (around $12-13)
 * estimates a manufacturing cost (around $3.50 to $4)
 * realistic industry-standard timescales (12-18 months).
@@ -19,18 +19,29 @@ With enough direct customers, VC funding may not even be needed.  This is
 a preferred route that is not unreasonable and has been achieved before
 in the Silicon Industry.
 
-**This is a POWER PI proposal, but why was the Raspberry Pi successful?**
+**This is a POWER PI candidate, but why was the Raspberry Pi successful?**
 
 As a dedicated Set-Top Box / IPTV solution, the initial Pi processor,
 the 700 mhz ARM11 BCM2835, was only available from Broadcomm in
-Minimum Order  Quantities (MOQ) of 5 million and above.  The *only reason*
+Minimum Order  Quantities (MOQ) of 5 million and above.  As a
+specialist Vertical Market Applications Processor, it was *not
+available* for use in products on the general market.
+
+The *only reason*
 that it went into the Raspberry Pi at all (selling in far smaller quantities) was because Eben Upton was an employee of Broadcom and had access to NDA'd internal datasheets.  Crucially: on
 learning that it was to be deployed in an Educational market, Broadcom
 could not exactly say "no".
 
-Even efforts by the Raspberry Pi Foundation to see a non-Broadcom processor
+In eight years, 36 million "Pi" units have been sold.  However this is not
+all the same processor: there are four variants (Model A/B thru Pi 4). Thus
+actual quantities sold through the Pi Foundation of any one given processor
+average only around a million units, each processor.  As above: 1 million
+sales barely covers the NREs.
+
+In the intervening years, despite persistent requests on Pi Forums,
+even efforts by the Raspberry Pi Foundation themselves to see a non-Broadcom processor
 be developed and deployed have not been successful because a Pi-only-centric
-processor does not have a large enough market share to justify the NREs.
+processor *does not have a large enough market share to justify the NREs*.
 
 **The lesson here is that a low-cost processor must cover multiple markets
 to be successful**.