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 * Who we are. Same as before.
 * How we’ll change the world. Ditto.
 * Our market. This one’s new, and here we hit a double bind…
+Huge returns are only made by catching a nascent wave at just the right angle (the product/technology) and the perfect surfboard (the founding team).
 * Our Competition. Another new one.
 Don’t tell us you have no competition.
 Just tell us which of your adversaries concerns you the most, where they could hurt you, and how you will win.