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-## We want to:
+## The Mission:
 
  - give mass volume appliance manufacturers an alternative to expensive un-auditable chips.
  - maximize the degree of trust a customer can place in their processor. 
 
-## We do this by:
+## The Means:
 
  providing the customer the **freedom to study, modify, and redistribute** the full SoC source from HDL and boot loader to down to the VLSI.
 
-## We're targeting:
+## The Market:
 
  - chromebooks
  - smartphones
  - tablets
  - and industrial boards 
 
-## We're Delivering:
+## The Machine:
 
 a (quad core, 800mhz, dual issue, GPU, VPU, [and later an ML inference core] ) SOC.