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@@ -36,7 +36,9 @@ Our initial target market for the router product is small "Libre" sales channels
 
 The Quad Core intermediate product is intended for targetted supply to select customers (unique branded), and a generic branded variant to SBC community-focussed ODMs such as Pine64, Orange Pi etc.  These typically have sales volumes (each) of 20 to 50k units per year.  The worldwide "Commumity" SBC market, which overlaps with Industrial IoT and Education, is in the 250k and above range.
 
-The overall SoC market is massive (hundreds of millions per year).  Competitors for the intermediate product include Samsung, Texas Instruments, Rockchip, Allwinner, AMLogic, ST Micro, Atmel, Freescale/NXP, and dozens more.  The key distinguisher is the "niche targetting" (peripherals, built-in capabilities) abd yet with not one single one of them providing full source and firmware for CPU, GPU and VPU they are all effectively not competitors.
+The overall SoC market is massive (hundreds of millions per year).  Competitors for the intermediate product include Samsung, Texas Instruments, Rockchip, Allwinner, AMLogic, ST Micro, Atmel, Freescale/NXP, and dozens more.  The key distinguisher is the "niche targetting" (peripherals, built-in capabilities) abd yet with not one single one of them providing full source and firmware for CPU, GPU and VPU due to licensing of closed solutions they are all effectively not competitors.
+
+The long-term competitors include Apple, AMD, NVidia and Intel, providing high performance power-efficient Hybrid CPU-GPU-VPU processors.
 
 # Products and pricing.