(no commit message)

diff --git a/business_plan.mdwn b/business_plan.mdwn
index c79d98837614c390bab9ca085143416452dccba3..000c07a46bdabad286b1d8c9a806d5b7ae380a6e 100644 (file)
--- a/business_plan.mdwn
+++ b/business_plan.mdwn
@@ -34,6 +34,10 @@ Additionally we seek to establish ourselves as a "Solutions Provider", developin
 
 Our initial target market for the router product is small "Libre" sales channels such as Thinkpenguin.  Launch will be through Crowdsupply, which places the router directly onto Nouser's website and fulfilment channel.
 
+The Quad Core intermediate product is intended for targetted supply to select customers (unique branded), and a generic branded variant to SBC community-focussed ODMs such as Pine64, Orange Pi etc.  These typically have sales volumes (each) of 20 to 50k units per year.  The worldwide "Commumity" SBC market, which overlaps with Industrial IoT and Education, is in the 250k and above range.
+
+The overall SoC market is massive (hundreds of millions per year).  Competitors for the intermediate product include Samsung, Texas Instruments, Rockchip, Allwinner, AMLogic, ST Micro, Atmel, Freescale/NXP, and dozens more.  The key distinguisher is the "niche targetting" (peripherals, built-in capabilities) abd yet with not one single one of them providing full source and firmware for CPU, GPU and VPU they are all effectively not competitors.
+
 # Products and pricing.
 
 ```What will you be selling and how will your prices be set? How does this compare with your competitors?```