* Who we are: The founding team’s résumé, its technical, business, and academic background.
* A nice, sharp dichotomy: The world before us, the world after us. Show a substantial, practical impact, not just a marginal improvement of something that’s already in place. The more impossible or unthinkable the better — it will become retroactively obvious once understood. The mouse is a good example.
* The Money Pump. Your business plan. I like the Money Pump image, the pipes that allow the cash that’s temporarily residing in customers’ pockets to flow into the company’s coffers — legally, willingly, and repeatedly.
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+# 7 slides
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+Who we are. Same as before.
+2. How we’ll change the world. Ditto.
+3. Our market. This one’s new, and here we hit a double bind…
+Our Competition. Another new one.
+Don’t tell us you have no competition
+5. What you own.
+This can be your IP (patents, trade secrets) or your exclusive access to Unobtainium suppliers… but we don’t place too much stock in any of that.
+6. The Money Pump. No change from the three-slide deck.
+7. The Overview.
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+This is another Fortune Teller chart. Over a series of three-month increments, it de