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diff --git a/business_plan.mdwn b/business_plan.mdwn
index 12cde4850ad8783b3ef515e01c75918ff6afc3a4..02f40bab08adf9af8741ad3ea453c1dfda45df94 100644 (file)
--- a/business_plan.mdwn
+++ b/business_plan.mdwn
@@ -16,8 +16,7 @@ A typical SoC licenses separate closed-source CPU and closed-source GPU, introdu
 
 ```What does the business want to achieve? This should set some SMART objectives that will quickly show if the business is succeeding.```
 
-    *Keep your goals SMART –
-     Specific, Measurable, Achievable, Relevant, Time-bound.*
+     Specific, Measurable, Achievable, Relevant, Time-bound.
      Keep it simple – three big goals supported by clear
      targeted actions to get you there