update business plan

diff --git a/business_plan.mdwn b/business_plan.mdwn
index 2502fef3f99134974734ccdcba3b2f5645dfad40..db579c93dd7ee309c1deaa79d03ef3ec53b0497c 100644 (file)
--- a/business_plan.mdwn
+++ b/business_plan.mdwn
@@ -66,8 +66,7 @@ level of exertise in the customer's market.
 
 # Your audience and the market.
 
-```Who will your business supply and how will it reach them? How big is
-the market and who are your key competitors?```
+```Who will your business supply and how will it reach them? How big is the market and who are your key competitors?```
 
 Our initial target market for the router product is small "Libre" sales
 channels such as Thinkpenguin.  Launch will be through Crowdsupply, which
@@ -94,8 +93,7 @@ high performance power-efficient Hybrid CPU-GPU-VPU processors.
 
 # Products and pricing.
 
-```What will you be selling and how will your prices be set? How does
-this compare with your competitors?```
+```What will you be selling and how will your prices be set? How does this compare with your competitors?```
 
 For the first phase we will manufacture and sell a completed 5 port
 Gigabit Ethernet Libre/Open router product using our SoC that is similar
@@ -113,9 +111,7 @@ for mid-range SoCs and $15 for high-end ones.
 
 # Who is involved.
 
-```Many investors say they invest as much in the people as they do in
-the business. Share some information about people’s roles, experience
-and passions.```
+```Many investors say they invest as much in the people as they do in the business. Share some information about people’s roles, experience and passions.```
 
 Luke: TODO.
 
@@ -127,9 +123,4 @@ Lauri: TODO.
 
 # Financials.
 
-```Provide details about sales, costs, break-even points and where
-investment will come from. If you’re looking for people to invest,
-you should include information about likely returns. If you’re looking
-for ways to finance your business, crowdfunding, alternative finance
-and government funding are a good place to start.```
-
+```Provide details about sales, costs, break-even points and where investment will come from. If you’re looking for people to invest, you should include information about likely returns. If you’re looking for ways to finance your business, crowdfunding, alternative finance and government funding are a good place to start.```