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 ```What does it do and what makes it different?```
 
+Answering this in the why, how what form: our products are hybrid 3D and Video processors (SoCs) that are designed to be more efficient, use less power and be easier and less cost to integrate into products such as smartphones, netbooks, chromebooks, tablets, Industrial IoT, routers, IPTV and many more.
+
+We achieve this by extending OpenPOWER with an innovative Vector ISA that merges 3D, Video and CPU into one single hybrid processor.  Complexity is reduced, time to market is reduced, power consumption is reduced.
+
 # Goals.
 
 ```What does the business want to achieve? This should set some SMART objectives that will quickly show if the business is succeeding.```