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diff --git a/conferences/ngisearch2023/interview_jun2023.mdwn b/conferences/ngisearch2023/interview_jun2023.mdwn
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--- a/conferences/ngisearch2023/interview_jun2023.mdwn
+++ b/conferences/ngisearch2023/interview_jun2023.mdwn
@@ -9,9 +9,18 @@ we created a consortium of the following companies:
     - VectorCamp, represented by Konstantinos Margaritis
     - VanTosh, lead by Toshaan Bharvani
 
-* Why is what you are doing important? What makes you different
-
-TBD
+* Why is SVP64 relevant to Next Generation Internet Search?
+
+Everyone thinks the Internet is a Software-only environment.
+Reality is that Software can only run on hardware, and we are
+addressing the fundamental performance and power-efficiency of
+the Hardware, by verifying that low-level memory, string and
+Machine Learning algorithms run optimally on SVP64.
+
+The biggest differentiator however is that unlike say Intel
+or ARM, if we find that SVP64 is sub-optimal we will take the
+opportunity provided us by NGI Search to investigate how to
+actually improve the Instruction Set Architecture.
 
 * What services or products do you offer?
   - Red Semiconductor  ...