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diff --git a/conferences/ngisearch2023/interview_jun2023.mdwn b/conferences/ngisearch2023/interview_jun2023.mdwn
index 6bc5e57535c061080567d98ad179db4266e6ec64..d4ec07e0cc09b1aa3b782d8d90a6092813f582c7 100644 (file)
--- a/conferences/ngisearch2023/interview_jun2023.mdwn
+++ b/conferences/ngisearch2023/interview_jun2023.mdwn
@@ -87,5 +87,11 @@ Business Development.
 
 It's actually quite simple: read the "call", make sure your application addresses it directly,
 and have a coherent vision (a "why" - best explained by Simon Sinek's
-TED Talk).
+TED Talk).  Grant Applications come primarily in two phases:
+a "points" system followed by a "human review".
+It is relatively easy to answer the first phase
+by ensuring that you have answered the "call", but the
+second phase is where you need to make people "feel"
+like they get what you are doing, and that's where
+Simon Sinek's TED Talk comes into play.